Container orientation is a crucial step in the packaging line, especially as container shapes are becoming as unique as the product they are holding. As branding becomes more and more of a necessity for a product to become successful, container shapes have become more unique, more functional, and often times more difficult to run on a production line. An easy solution for your orientation challenges is to add a stand-alone NEM Orienter System to your existing line. Another option is to add a fully integrated NEM Unscrambler monoblocked with one of our Orienters to provide a complete solution for your container unscrambling and orienting needs.

New England Machinery (NEM) designs and builds Orienter Machines for any application to quickly and simply orient bottles in a common direction with controlled movement. NEM’s full line of bottle or container Orienters include both in-line and rotary systems. NEM Orienters are available with the latest technological sensing mechanisms such as photoelectric sensors, proximity sensors, UPC scanners, and/ or vision systems. They can gently handle the re-positioning of labeled, unlabeled, decorated or undecorated asymmetrical bottles / containers at low and high speeds.

Secondary Inline Container Orienters
Rotary Container Orienter System
Unscrambler/Orienter in one Machine

The Basics

What is an Orienter Machine?

An Orienter Machine is used to ensure all types of bottles, jars, jugs or containers continue down a conveyor or production line aligned in the exact same position and/or orientation. It is most commonly needed in the beginning of a line before filling or before labeling of the container or bottle. Orienter Machines can also be used at the end of a line most commonly following accumulation tables or to prepare product for shipment in shelf ready cases or other final packaging.

Orientation is especially useful when the container has a handle and the opening is not centered, similar to laundry detergent containers. In this instance, an Orienter Machine guarantees the handle side of the container is always on the left (or right), which is crucial to ensure the container’s off-centered opening always be aligned under the nozzle of the filler. NEM Orienters can handle these off-center neck bottles as well as a wide array of other odd shaped bottles including F-style, trigger spray bottles, external handled bottles, interior gripper bottles, pre-decorated bottles, in-mold label bottles, custom shaped bottles such as a honey bear and many more.

An Orienter can also be useful for symmetrical bottle orientation. Though it is much less obvious, many applications need neck thread or registration lug orientation. By controlling the position of an application’s thread or lug, you can be sure caps will align identically after the capping process. This is most desired when using flip top lids, a pump closure, or specialty caps that need to align a precise way after capping is complete.

How does an Orienter Machine work?

An Orienter Machine works by simply turning any container that is not positioned correctly to the proper orientation. It will rotate the container 90, 180 or 270 degrees to ensure all containers or bottles are identically positioned. The manner in which the bottle or container gets turned depends on the type of Orienter Machine needed, which hinges on the kind of container(s) being used.

What are the different types of Orienters?

Inline Orienter Systems – NEM offers 3 different types of Inline Orienter Systems. Depending upon the model, correct orientation is detected and achieved via mechanical methods, photoelectric sensors, proximity sensors, color sensors, electromechanical sensors or a vision system. The bottle(s) or container(s) being used on the machine and the speed of your line helps determine which of our models would best meet your needs. NEM’s Inline Bottle Orienter Systems can handle low and high speed applications and are designed to orient decorated/labeled or undecorated/unlabeled asymmetrical and symmetrical bottles in various sizes and shapes.

Rotary Orienter Systems – For more difficult applications, Rotary Orienter Machines are capable of orienting containers or bottles of any and every shape at low and high speeds. Unlike Inline Orienters, this machine takes containers off the conveyor line and into the machine, using sensors to detect container positions and then correctly rotating them. Utilizing a rotary turret, this machine rotates them 90, 180, or 270 degrees as needed to provide correct positioning before discharging them back onto the conveyor line.

Servo Orienters – For extremely difficult applications, consider upgrading an Orienter System to a Servo Orienting Machine. A Servo Orienter will orient round containers to a spot from random. These orienteers can also be offered as an Inspection Rejection Verification System.

Why should I contact New England Machinery for my Orienter needs?

Five simple reasons...

QUALITY - We build reliable, long lasting and high-quality machines

EXPERIENCE – We know the technology and provide well thought out & executed solutions

REPUTATION – We care about our customers and they love telling people about it

SERVICE – We support our customers with a knowledgeable service and parts staff

POSITION – We are made in the USA and report to you, our customers, not shareholders

To find out more about which Orienting System would best fit your needs, contact us directly at 941.755.5550 or via email at You can also complete this form and someone will reach out to you within one business day.

Reliable, Superior Bottle Orienting Equipment

Having a reliable Orienting System is important to ensure containers are all aligned in the same position and ready for the next step in the manufacturing process. Using an Orienter Machine from New England Machinery will make certain the product you sell is packaged in a high quality and efficient manner. NEM Orienters are used in all kinds of applications including food, beverage, personal care, chemical, motor oil, pharmaceutical, nutraceutical, household and many more.

Every NEM Orienter Machine is shipped ready to integrate into your line at your facility. Contact us today at 941.755.5550 for more information on any of our Orienting Systems.

Orienting Systems may also be referred to as Orienters, Orientors, Orientators, Axial Orienters, Bottle Orienters, Bottle Turners, Bottle Orienting Machines, Bottle Spin Orienters, Orienter Feeders, Orienter Machines, Orienting Systems, Plastic Bottle Axial Orienters, Bottle Orienter Inspection Machines, Position Bottle Orientation Systems, Inline Bottle Orienter, Orientation Systems, Bottle Position Detectors, Automated Orienting Systems, Low and High Speed Orientors, High Speed Orienter Inspection Systems, Container Orienters, Rotary Bottle Orienters, Inline Bottle Orienters, Rotary Orienters and Inline Orienters.

Superior Solutions. Superior Machines.

New England Machinery is recognized as a leader in the orienter industry by delivering on-time, reliable and superb Orienting Systems. NEM has been in business for over 40 years and has gained unsurpassed expertise in the engineering and manufacturing fields.

Committed to meeting each of our customer’s needs, NEM has developed a large and extremely loyal customer base. Ask any of them and you will hear - NEM delivers superior, versatile quality machines, and efficient and reliable service year after year.

We have been a customer of New England Machinery for well over 18 years. We have several different models of NEM Orienters and Unscramblers. Our company is extremely pleased with the performance of the machinery as well as the company’s service and parts. We highly recommend doing business with New England Machinery. They build quality products and back them with great service.”

-Food Industry Customer, Carriage House

To find out more about which Orienting System would best fit your needs, contact us directly at 941.755.5550 or via email at You can also complete this form and someone will reach out to you within 24 hours.

Reliable & Superior Service

NEM offers onsite setup and training services to ensure your Orienter Machine is integrated correctly into your packaging line, train your team to operate it correctly, and be sure you are taking full advantage of all of the Orienters capabilities. Efficient operation of the machine is paramount to New England Machinery’s philosophy of providing the most efficient Orienting Machine solution for your application.

A Preventative Maintenance Service Program is available with your New England Machinery Orienter Machine. This program is structured specifically for your NEM Orienting System to augment in-house maintenance for your machine. Expert Service Technicians will come to your facility on a predetermined schedule and ensure your Orienter Machine runs at peak performance. This visit also can incorporate re-training of the operators to make sure your Orienter Machine will continue to operate efficiently. Ask us about this important program that will help support your Orienter Machine and ensure a highly efficient operation for your facility.